Senior Product Manager

Responsible for executing the U.S. Health Care Practitioner (HCP) professional strategy for Vyepti under the direction of the Director, HCP Marketing and in collaboration with other team members. This individual will be responsible for helping to drive HCP engagement and utilization of Vyepti through development of promotional tactics and initiatives for the field sales force. This individual effectively executes HCP initiatives/resources through influencing Lundbeck cross functional partners. In this role it will be important to proactively engage cross-functional stakeholders in medical, sales ops, market research, analytics, sales training and field sales leadership. This individual also drives critical strategic projects.

ESSENTIAL FUNCTIONS:

Marketing Strategy

• Responsible for execution of the brand strategy for U.S. HCPs for Vyepti by utilizing sound marketing principles, analytics, and available market research
• Works closely with brand team and marketing leadership to monitor brand performance and drive optimizations to increase revenue and achieve overall brand success
• Proactively considers/identifies new strategies, tactics, and vendors to challenge the team’s thinking and raise the level of performance
• Partners with outside agencies to develop HCP strategy and manage the promotional tactics

Marketing Execution

• Insight and Analytics lead – responsible for developing the analytics/research plan from which to gain actionable insights. This includes holistic brand market mix/ROI analysis.
• Leads migraine disease state development and deployment
• Partners on the execution of KOL strategy cross-functionally
• Competitive intelligence lead – coordinate medical, payer, commercial CI to synthesize actionable insights.
• Manages overall brand budget ensuring optimal spend
• For all initiatives, whenever possible, establishes ways to measure impact, reports results, and adjust plans accordingly
• Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review process

Cross-Functional Collaboration and Influence

• Collaborates and communicates directly with the following groups to ensure all are aligned: brand leadership, sales leadership, sales training, finance, regulatory affairs, professional relations, and other cross-functional partners.
• Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans, and obtain concept buy-in before developing new initiatives

REQUIRED EDUCATION, EXPERIENCE and SKILLS:

• Accredited Bachelor’s degree
• 6+ years sales, marketing, or other relevant commercial experience
• 4+ years Brand Marketing experience within pharmaceutical, medical device, biotech, or healthcare industries
• Demonstrated ability to influence others and build consensus
• Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
• Excellent communication and presentation skills
• Experience managing third-party vendor/agencies, keeping them in budget and ensuring that their activities are aligned with brand strategy

PREFERRED EDUCATION, EXPERIENCE and SKILLS:

• Specialty pharma experience
• Experience of a new Product launch or indication expansion
• Experience in selling or marketing IV infusion products
• Experience selling or marketing mental health products to Neurologists, NPs, PAs or PCPs
• Experience developing, implementing, and optimizing marketing plans
• Experience in development and execution of promotional speaker’s programs, and managing congresses activities
• Expertise with both development of brand strategy and execution of a strategy at the tactical level
• Experience developing, implementing, and optimizing marketing plans
• MBA or master’s degree
• Experience with OPDP and FDA requirements

TRAVEL

• Willingness to travel up to 30% domestically. International travel may be required.